COMPANY STRATEGY AND PLANNING

 2.0 COMPANY STRATEGY AND PLANNING

 

In the past, the company used only the process traditionally. They just run the logistic process as usual. For example, customers will call the company and then come fill out a form at the company to order a container or ship for the delivery of their goods. Therefore, the company is trying to improve the process to please customers to book their containers, services and ships. For example, this syraikat has created apps online such as websites in Google. This will make it easy for customers to book services at the company and not have to bother to come to the company just to fill in their form of service book. For Local Logistic, the company provides state-of-the-art applications for their Local Logistic clients.

 

In marketing, the company only uses marketing traditionally for example on Google's website. The company is still planning to make the best marketing as it is today's marketing. For example, in the Instagram, Twitter, TikTok and Facebook apps. For them, making the best marketing isn't easy because this company also has a lot of rivals out there. Therefore, this company are still focused on their regular customers but they are still trying slowly to improve their best marketing to the rest of the company.